Measure M is a desperately needed proposal to improve transportation funding and projects in Los Angeles, just in time when the population and traffic in the city have hit an all-time high. For LA to move into the next phase of being a mature, functioning megapolis, getting behind this measure is essential to avoid things becoming an utter mess in the future.
The campaign needed an upbeat track for their viral video…something that conveyed a sense of urgency, positivity and progress.
What better track than “The Time is Now”? Strange how the names of my songs end up deciding their placement fate. “The Time is Now” starts out with hopeful strings, then add tribal percussion, layer on an ethereal pattern of guitar notes loops on top…and from there just keep building and building the urgency.
When I wrote this track, I was definitely meditating on a positive uprising of sorts, and with the percussion, I was attempting to go for the same groove you hear on Talking Heads’ “Once in a Lifetime.” Strangely, that title of that Talking Heads video is also a nod to the urgency of Measure M. It’s a measure that will definitely change lives.
here’s the video:
And here’s the original track so you can hear it on its own:
Very excited to share the custom track I wrote for Hollywood Special Ops to brand their work highlights reel.
Client asked for an exciting, driving track with heavy Daft Punk influences. This was one of those projects where I hit it right out of the gate with the first idea…from there, we just did some refinements to customize the orchestration and flow of the track to fit the exact experience/feel they wanted to convey in the reel.
Very proud to have been a part of the digital team that helped City Year San Jose win half a million dollars in the Google Impact Challenge!
These viral videos were a key component in getting out the vote and educating the public about what City Year provides: tutoring and mentoring in schools for at-risk youth. I composed two different versions of my song “School’s Out”. Enjoy!
My song “Sneaky Sneaky” has been placed yet again on a national spot…this time for Always Discreet underwear. Who woulda thought the same tune would advertise prune juice and adult underwear? Good god. This song must be scatalogical somehow.
Who really cares because it’s helping our elders and there’s some nice front end coming from BMG and some nice royalties.
This song has gotten licensed to so many things… I think it’s because it sounds like that “song you heard somewhere before.”
I did get paid pretty nicely on this, but I should note that I had to go through a lot of extra effort with ASCAP to make sure that they would pay me for this. They may be better now but several years ago they were not good about tracking infomercials at all in their system. I had to open a special ticket and provide them with a lot of data, which included information from tune sat as well as the actual media buy information, which I was lucky enough to procure from Guthy Renker.
you can watch the clip below which still exists out on YouTube… My song “5 Good Teasons” appears at about:28 in.